I price by the sq. in., and this is my base and I will not go below it. I confess however that I do add a premium to a large majority of my works. If I feel the piece is really strong I'll add a substantial premium and if less strong then less premium. If the piece is average then no premium, and if the piece is less then average I paint over it. If the piece sits and doesn't sell for several months I may cut the premium. If an average piece sits for months then I maintain my pricing because it will sell ( eventually) I've seen it over and over.
I have a responsibility to my work, patrons and galleries to MAITAIN THE PRICE. I owe this to them.
Second, I raise my price. Every few years, I raise my pricing about 8-12%. Let me disclaim that I was supposed to do this this year, but who am I kidding in this economy? Normally I would have and here's why. Prices go up and probably more important this will eventually mean a substanial increase in my income.
I understand that I find myself in a different point and position in my career. The advice I am giving is from my perspective and obviously does not apply to everyone. I studied under several excellent artist, this was the advice imparted from one of them. I took his advice because I respected his career life's approach.
The California artist Jerry Lipp is regarded as an instinctive master of acrylics. He achieves strength, drama and richness of color in a medium not easily controlled. His masterful techniques and incredible palette have long been recognized as unique and interesting as his works have earned international accolades.
Lipp was born in Los Angeles, California in 1962 and has always been immersed in art. Talent courses through him via his bloodline. Both of his Grandmothers were accomplished professional oil painters. His interest in art was guided by this constant exposure, guidance and tutelage of his family. This gave Lipp an incredible opportunity to learn from those master artist’s who were in the circle of his grandparents. Soon after this he was able to gain access to the newly developed world of acrylics. Frustrated by the “drying time” of oils, he took to this medium immediately. As acrylics gained popularity he grew his knowledge and abilities. He sat at the knees of some of the earliest artistic successes in the world of acrylics. He was able to digest a myriad of techniques as they were first developed. As the world of this new medium exploded so did his intimacy with this incredibly diverse ever expanding exciting new universe.
His earliest works proudly hang and are still highly regarded in collections worldwide. The artist sold his first piece in 1971 at age 9; “Man Pushing a Rock” was a sculpture of copper wire and stone, thoughtfully created with the mythical Sisyphus portrayed with all the emotion and frustration stunningly captured at just under one foot tall. He went on to create dozens of these works as well as hundreds of acrylic, oil paintings and sculptures all sold through the formative years of his life.
Though already an accomplished and successful professional artist, in 1981 Lipp attended the California Institute of The Arts. He was able to work his way through the Institute with his continuing success as a highly regarded artist. The artist continued to study under many internationally recognized abstractural masters. He continues to learn and grow as an artist. Lipp believes that arts creation is a practice, much like many other professions. “The longer you do, the more you create, the better you get.”
In 1987 Lipp went on to teach, unfortunately now with the demands on his time he will only occasionally be able to budget time to instruct a few workshops. Lipp regrets that his teaching career has been limited by these demands, he states “I love to teach, my biggest regret is that I haven’t enough time to do both, teach and create. I learn so much from teaching.” Though Lipp continues to give back with his participating in a number of foundations and charities, he still plans to teach in the future.
With this latest venture, the resulting works manage to convey effortlessly the particular emotion of each subject. We anticipate that his very personal vision and interpretation of these sensual subjects will appeal to his audience for years to come.